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As an article writer and marketer,
one of the primary benefits you hope to gain from your efforts is highly
pre-qualified traffic back to your website or blog. Pre-qualified means that
your visitors are already interested in your topic, you have their attention and
your one-of-a-kind content is making them hungry for more. What you do with
their attention is up to you – just don’t waste it! A little thought can go a
long way to converting their interest in your topic into clicks back to your
site and, more importantly, conversions or sales.
The key is to have
links that not only work, but also make sense for your overall article marketing
goals. Here are 3 things to keep in mind whenever you’re including a link in
your articles: * Is the Link "Linked"? – First and foremost, make sure the
anchor text or hyperlinked URL actually works! Scrutinize and test your links to
make sure they take your reader to the place you intended them to reach. *
Choose Anchor Text Wisely – When you choose to go with anchor text, the linked
text needs to accurately represent the website it’s linking to.
* Choose
Anchor Text Wisely – When you choose to go with anchor text, the linked text
needs to accurately represent the website it’s linking to. Anchor text needs to
live up to the promise it makes. For example, in the sentence: Learn more about
how to do an oil change on your own car at my website. the link to "oil change"
has to go to a page about oil changes. When a reader thinks they’re getting one
piece of information and they end up getting something completely different,
they’ll lose any trust they had in you.
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